Apple bought tech that can read emotions

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This is interesting: http://www.businessinsider.com/apple-acquires-ai-startup-emotient-2016-1

It's a technology that's supposed to read people's emotions. It sounds like it's currently an add-on for Google Glass (which is very expensive, but one article indicates it might become a smarter Siri for the iPhone:

http://www.techtimes.com/articles/122600/20160107/apple-acquires-facial-recognition-startup-emotient.htm

Pffft, we already have things that fulfill that task. They're called mood rings.

I don't see how this can possibly be used for anything good. I can think of a number of evil, privacy-violating uses for a technology like this, however.