This film was considered a special documentary and was given very limited distribution in the US, but it has been breaking records and selling out, leading to additional screening days being planned.
Peter Jackson’s WWI Documentary ‘They Shall Not Grow Old’ Sets a Box Office Record
Peter Jackson’s groundbreaking WWI documentary They Shall Not Grow Old grossed $3.375 million at the domestic box office on Thursday, December 27th, bringing its cumulative gross to $5.702 million and setting a record as the highest-grossing U.S. cinema event to date, both for Fathom Events and for the event-cinema industry. They Shall Not Grow Old, distributed worldwide by Warner Bros. Pictures, restores, colorizes and applies 3D technology to original film footage from World War I, to remarkable effect.
The encore showing on December 27th exceeded all expectations generating the second-highest per-screen average of any U.S. theatrical release. The film played on only 1,007 screens, for a per-screen average of $3,351. Due to such intense interest from moviegoers, some locations sold out of tickets more than a week ago, despite strong competition from wide holiday film releases. In its first North American cinema presentation on December 17th, They Shall Not Grow Old played on more than 1,000 total screens and grossed $2.327 million; it was the second-highest-performing film on that day.
http://collider.com/they-shall-not-grow ... ce-record/
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