I honestly think that the cellular phone companies are at the forefront of advertising savvy! You should see some of our Canadian "Telus mobility" commercials. They quite commonly utilize a group of miniature pigs or Chemelion lizzards. In one commercial it shows a chemelion playing "hide and seek". It's on a perch with a bunch of budgie birds with it's color changed to look like a budgie's colors and it's even sitting upright on a perch, trying to act like a budgie. I fell out of my chair the first time I saw it.
The Verizon commercials with James Earl Jones are catchy as well. In this day and age where almost all the media makes me sick, the telecommunications commercials are brilliant in my opinion!