I have to confess -- yes, I was in school when the 60's Batman was on. I think I was maybe in 6th grade. I watched it!
It was very campy at the time. This was a period of 'anti-heroes' in movies, when the good guys were not always good, and the bad guys not always bad.
Here were two heroic crimefighters, acting (and often looking) like complete idiots, and spouting some of the most pompous drivel ever spoken. The only things dumber than the 'dynamic duo' were the villains. The large graphics like "Pow!' and 'Bam' were straight out of pop art of the day.
We loved it! It was hilarious.
I think to really appreciate what a breakthrough Batman was, you have to understand the 'competition'. There was a 'Superman' series on TV that I think dated back to the late 50s/early 60s. Superman was played straight. Superman was always the perfect hero, and the bad guys were bad, and were always caught (I think there were voluntary rules that the studios followed that called for all bad guys to get punished). Superman and all the other 'heroes' (officer Friday of 'Dragnet' comes to mind) on TV spoke very seriously all the time.
At the same time, Superman was slightly ridiculous. Nobody ever noticed that Clark was never around when Superman was. Nobody ever caught Clark Kent changing into his Superman uniform in a glass telephone booth. Nobody ever walked off with Clark's clothes, either.
People noticed those things, and wanted something that poke fun at these serious heroes.
So that's why with Batman, you have a pair of crimefighters that have a neverending supply of gadgets, always have the right thing in their utility belt (even if that was a fish!), and while every word was serious, said some of the funniest things I've heard on TV.
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-- Bill
"The difference between me and a mad man is that he is mad" ? Salvador Dali