Ad revenue

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I've noticed, in the past, moderators commenting on the difficult financial situation of the site being exacerbated by people blocking ads, since ad revenue doesn't come in if the ads are blocked. Out of curiosity, is there an estimate for how much ad revenue is generated by someone viewing WP?

I have no idea! Does anyone know?

Merle

I thought ad revenue generally goes by clicks?

So the "ad revenue" depends on people clicking on links to the scams claiming to pay thousands of dollars a month for doing nothing..

I was under the impression that there was some revenue for the ads merely being displayed, and more if people actually clicked on the ads.

Google ads is per click or to be correct a "click through". That is when it is bounced through Google and redirected to the site without being interrupted.

if you were just to click on links in order to raise revenue for the site Google will view that as 'click fraud'

*Update* Google now uses the doubleclick.net servers rather then the old Google adsense servers, but it essentially the same.

It would be really good to have an answer to whether blocking the ads with AdBlock & NoScript and such hurt the site's income. If it does I'll defintely turn the blockers off for this site.

well if you aren't clicking on the ad anyway it would make more difference. The would make money if you you were interestined in what the ad said and you clicked through.

It is interesting because another ad service that is used on this site adrevolver. From a cursory search this has turn up on several security sites as a flagged distributor of malware. It is funny because the actual domain is not coming up in the google search which implies they have told googlebot not to index. Indeed when I point to adrevolver.com it redirects to bluelithuim.com and times out. It would probably be a tracking cookie, so not the worst malware. *edt* it is associated with yahoo ads. It comes down to what is considered malware. From a bloodhound perspective any cookie the track activity across domains should be consider malware unless otherwise stated.

that is why I mentioned it about the ad click revenue. if you can't see the ads one is certainly not going to click thorough. So, the adblock per se doesn't stop the revenue, just the non traffic from not clicking through.

Merle

See, I'd be willing to disable my adblockers for this site if I was costing the site revenue by using them, but I'm not going to click on the ads anyways, so if that's what drives revenue, it doesn't make any difference to WP when I block them.

Correcto. So if you're not planning on "supporting WP" by clicking links to scam sites that hand out viruses... blocking said links isn't gonna make any difference.

Oh well. I never click on internet ads. I was vaguely hoping that just having them show or rolled over or something would help.

i cant imagine many people blocking these ads

they are not very intrusive, and there not popups

in fact, who blocks the ads on this website, i wanna know, who cares about it enough to worry about blocking it

If they had adblocker for IE, I definitely would have been using it about a month ago when there were the autoplaying video ads, but none of the ones used now are intrusive. The only kind of ads that bother me are ones with sound, that block what you're trying to see or that have a lot of flashing and movement.

Um... adblock plus (a popular Firefox extension) blocks most ads on the Internet with easy subscription lists. No further action is necessary on the part of the user to block ads on an individual site.

And WP has some pretty obnoxious ads. I especially dislike the flashing ones.

Popups? You can't be serious. What is this, the 90s?

it musnt be that popular
I don't see many people using it

I can't believe that someone has made this piece of software, if you don't want to worry about the ad, don't click on it

I am not trying to be offensive Orwell, but if you are going to block banners on a website, you obviously need to grow up

Out of all the annoying ways advertising is done, you want to block the least annoying form, banners

This is really sad, just sad, I don't know what is sadder, the person who wrote this extension, or the person using it

If the person writing the adblocker wanted to do something useful, then s/he should of designed this to stop flash adverts, there just annoying and resource draining

It gets over 660,000 downloads every week. It has over 53 million total downloads. If you haven't noticed it, it's just because you're living in a hole in the ground somewhere.


Ads are obnoxious, they take up space on the page I'm trying to view, and they slow down page loading time. The animated ones that flash or move around are particularly bad, since they aggravate my sensory problems. I don't like constantly having extraneous motion in my peripheral vision, it's distracting.


Right. Me and the rest of the Internet. I just subscribe to one list and it blocks all ads, not just banners. I'm spared the annoyance of seing flashing animated ads that take valuable screen real estate, and pages load faster.


Yes, it really is "sad" not to want to be constantly nagged with banal advertisements. I think it does block flash adverts as well; at least, I haven't run into flash advertisements in a long time.