Making friends in college is hard. Back in high school everyone kind of knew everyone else, everyone was from the same area and the population was small enough so that at least people knew who you were even if you weren't popular. College is a whole different bowl of cereal; it is impossible for everyone to know you unless you're on the collegiate football or basketball team.
The way I counter college anonymity? Campus Activities. I'm involved in three clubs (Anime, Advocates for Achievement, and Active Minds against Stigma), one club sport (Fencing), and I regularly attend campus events such as the Friday Night Fever events (concerts, talent shows, live comedy, mentalists... the list is almost infinite). I don't know everyone, but I have a good set of friends. Everyone in Anime Club has obsessive otakudom in common, and I became an officer in Active Minds after designing their website, now I am their go-to guy for web development. My friend Kim in Anime Club was the one who invited me to join the fencing team. I see people that I know here and there around campus, mostly because I am involved in a lot of things. Just try not to get over-involved. Social life is important, but takes a backseat to education.
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"Yeah, so this one time, I tried playing poker with tarot cards... got a full house, and about four people died." ~ Unknown comedian
Happy New Year from WP's resident fortune-teller! May the cards be ever in your favor.