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What does Google show on the first page of search results? Assuming it doesn't show things like TIME magazine cover stories, a feature in The New York Times, a 60 MINUTES segment, and other similar high profile media mentions, carefully look at what you find. I bet you could also get visibility in most, if not all, of those venues!
If you Google my name, you'll find:
My LinkedIn Profile
My Twitter page
My Google+ Profile (naturally!)
My VisualCV
My Facebook Profile
My HuffingtonPost articles
My Amazon Profile
A Pinterest page
A YouTube page
Etc.
ALL of those pages are available for everyone at no cost. The LinkedIn and other social media pages are easy to set up and very popular with Google. The best part is that all of these pages describe me in my own words, because I wrote them! And because they are "public" for the world, including my colleagues and friends, to see, the assumption is that they're probably true, at least for the most part.
While I'm no fan about putting your life online, I don't think the article is saying you MUST do that.
The Internet can help you or hurt you. There is talk that kids born after 2000 may have to legally change their names in order to get a job when they hit 18 because of all the garbage they put online about themselves while growing up.
People say "TMI, dude." This applies as well to the Internet.
Do anything "personal" online via an assumed identity. NEVER YOUR REAL NAME. NEVER TELL ANY EMPLOYER YOUR PERSONAL ONLINE IDENTITY(IES).
Construct an OFFICIAL online identity that projects your best qualities. Stuff that makes you look good but doesn't reveal anything controversial that might offend others. Etc. This is what they will find if they Google you.
Just as many people now have multiple e-mail accounts (one for personal e-mail which they give out only to trusted people and others for other needs), you need to do the same with your Internet identity.