Raleigh wrote:
Am I supposed to make up some BS to write in there to make it look like I'm amazing?
Yes and no. Put anything in that shows that you add value to the company, roll your eyes and come up with some things to work on (goals), and use a tone that shows you are happy to work there. Yes it's a sales pitch, but not one that's overt, you want to show seriousness and dedication to your job, not necessarily how great you are.