My cousin took her two children shopping for school shoes last week. Three styles of shoes were a good fit for her son, and they each had a different picture on them - dinosaur, football, space rocket (you know the kind of thing). He's into dinosaurs so she asked if he liked those shoes, and he said "yes", so she bought them and got out the crowded, hot, noisy shop as fast as she could.
Back home, her son refused to wear the shoes.
My cousin said, "But you said you liked these ones!"
Her son, "Yes, I like them, but I don't want them!"
On the upside, even though she had to go back to the crowded, hot, noisy shop to change them, the shoes he did want turned out to be on sale, so she saved £20!