If I could answer my own question, I'd rule by taking a page out of history. I'd placate the restless populous using the literally age old technique of bread and circuses.
The bread. I'd end unemployment by just telling the unemployed not to bother trying to get a job. I mean, if there are more people than jobs that must mean all the important work is already being done by the already employed and lecturing the unemployed won't create more jobs, it won't make nine jobs serve for ten workers and I'd refuse to solve unemployment using useless makework. Anyway once the people have learned helplessness they'll be dependent on me ensuring my rule for decades to come.
The circuses. I'd build a Colosseum where my least favorite politicians can be fed to lions. The oldstyle Colosseum design can be enhanced by the addition of TV cameras. Criminals in general? I think it's inhumane to let cons rot in jail for decades. I mean, you sentence a 20 year old to 30 years, he gets out at 50 and then you tell him to resume his life and career, like nothing happened? What career? He has little work experience to put on hi resume (aside from a criminal record) so how's he supposed to have a career in his remaining 20 years? Under my reign punishment would be swift, corporal and public, serving not as a revenge but as a deterrent. Forget cruel punishments such as prison sentances, I'll dole out more humane punishments, like whipping. I can televise it during the two minutes of hate.
I'm sure I could get lots of good ideas like that not only from 1984 but also from Brave New World, the history book and The Evil Overlord List. I'd put more funding into medical research so they can make me immortal, ensuring my rule for aeons to come.
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The days are long, but the years are short