Morlock wrote:
-The Carrot: Eternal reward for following it.
-The Stick: Eternal punishment for those who do not follow. Some people convert just for "fire insureance" (safety from Hell) even if they're skeptical about the rest of it.
Sense of Urgency: Your decision must be made NOW because you might die tomorrow! You cannot wait to die and then see if there is an afterlife. This ensures the church can influence you within your lifetime.
-Faith: The Bible states that you cannot prove or disprove the existance of God (though some try to). This ensures that you cannot argue a christian out of his belief.
-The Will of God: God, being an entity of infinite power, created morality, and thus is beyond all moral judgement by mortals. When good things happen, believers pray to God to thank Him. When bad things happen, they pray to God thanking Him that they were not worse.
-Pity for Nonbelievers: Believers feel sorry for the poor damned atheists and attempt and pray to bring him/her into the fold.
-Satan: this is a convenient scapegoat for all wrong things, since God in His infinite wisdom allowed Satan to influence stuff and people here.
This is not complete, but as far as I can tell Christianity is a belief defended on all fronts. Once it burrows into a person's psyche, there is not return. If any of this seems contradictory its because what the Bible says and what believers say often do contradict.
That is how all advertising works, don't just pin it on Christianity.
-The Carrot: Buy Sprite for that cool, refreshing feeling!
-The Stick: Poor Dan, by taking that other anti-acid, he'll have to wait 4-6 hours for heartburn relief.
Sense of Urgency: Get to the JC Penny one day 0-50% off savings event now becuase these great prices will be gone before you know it!
-Faith: You can't prove Microsoft is evil, so let's go ahead and buy Office XP.
-The Will of God: Ebert and Roeper give it two thumbs up so it must be good!
-Pity for Nonbelievers: Feel sorry for Bob, who just can't clean up that mess with the other leading paper towel. Let us pray he'll see the light and switch to Bounty.
-Satan: Fatness is not your fault, person who doesn't excerise. It's all due to a nasty little hormone which you have no control over, but only this pill will eliminate the hormone and make yu lose weight!