Not peer reviewed science, but perhaps this blog post and conversation with writers and observers of human nature might be of interest;
October 30, 2020
Why We Love (and Resent) Alpha Males
by Laurie Schnebly Campbell
https://writersinthestormblog.com/2020/ ... pha-males/
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Alpha males sell books.
No matter what else they might be good at -- and we’ve all seen them be good at LOTS of things! -- they’re fabulous at selling books.
But that doesn’t mean every reader, much less every writer, adores those classic alpha males.
For one thing, we have a hard time defining exactly what an alpha male IS. I’m going to ask your opinion, down below, but first let’s look at what we love about these guys...and why we resent them.
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Because if suddenly this rip-roaring testosterone-driven leader of the pack is murmuring, “Yes, dear, I’ll pick up the drycleaning and be home for dinner whenever you like” -- drat it, he’s no longer quite such a thrilling prize.
He’s more of a regular guy...the kind most readers wish would remember to pick up the drycleaning in everyday life. So where’s the romantic excitement in THAT?
You see the dilemma?
Alpha males are as tough to write as they are to live with -- and yet they’re so attractive, we can’t just throw them out of our pages!
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That last bit, "thrilling prize", "romantic excitement", "so attractive", is the type of content that readers within a society want and buy any kind of a realistic representation of what their society wants and seeks?
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"There are a thousand things that can happen when you go light a rocket engine, and only one of them is good."
Tom Mueller of SpaceX, in Air and Space, Jan. 2011