We have a government including a party which considers itself 'liberal'. However, the party is only 'liberal' in economic terms, and blatantly conservative in anything else. As they've been ruining lives using false rhetoric to stay in or near power for the past twenty years, the very word 'liberalism' has grown to cause a bit of resentment among many groups in society. When they're tackling such expensive 'issues' as spending on higher education and preventing poverty, they sometimes refer to their ideology.
It's not really about the type of freedom people cared about in the early 1900s-1920s anymore. In fact, the largest party in our parliament that considers itself 'liberal' usually supports 'law and order measures' that allow the government to spy on people, keep them in longer detention without proper justification, and tries to put pressure on judges to introduce longer sentences. The only freedom it strives for is freedom for corporations to make profits and strategically ignore concerns about salaries and working conditions.
Many of the personal core values of liberalism, though, appeal to a large part of our population, which is why the 'alternative', a 'very progressive social-liberal party', is growing.