[UK] Ads that lectured the young on road safety to be axed

Page 1 of 1 [ 12 posts ] 

Tequila
Veteran
Veteran

Joined: 25 Feb 2006
Age: 36
Gender: Male
Posts: 28,897
Location: Lancashire, UK

10 Feb 2013, 8:31 am

Quote:
Axed: TV ads that taught generations of children to cross the road safely
  • The Department for Transport has cut the budget for TV and cinema adverts
  • Pressure groups called on Ministers to reverse the decision
  • The first road-safety film was broadcast in 1948
  • In 2008/09 the department spent £19m, in 2011/12 it was just £3.9m
Television adverts teaching children how to cross roads safely have been scrapped for the first time in six decades despite a rise in the number of deaths.

Campaigns featuring characters such as Tufty the Squirrel and the Green Cross Code man have helped save thousands of lives.

But warnings about the dangers of traffic will become a thing of the past after budget cuts forced the Department for Transport to ditch TV and cinema adverts.

And here are some of these road safety public information films:

[youtube]http://www.youtube.com/watch?v=OY3I6GwVkfs[/youtube]
[youtube]http://www.youtube.com/watch?v=XfVLiOEvaCU[/youtube]
[youtube]http://www.youtube.com/watch?v=atDFqxHLctE[/youtube]
[youtube]http://www.youtube.com/watch?v=jUPkirbfKSg[/youtube]
Anyone wants to see more, just let me know. :)



Arran
Deinonychus
Deinonychus

User avatar

Joined: 20 Nov 2012
Gender: Male
Posts: 375

10 Feb 2013, 1:03 pm

Has it occurred to you that kids don't watch television like they used to so ads have less effect than in the past? It would be more effective for the DFT to incorporate their ads in video game startups.



Tequila
Veteran
Veteran

Joined: 25 Feb 2006
Age: 36
Gender: Male
Posts: 28,897
Location: Lancashire, UK

10 Feb 2013, 1:07 pm

Arran wrote:
Has it occurred to you that kids don't watch television like they used to so ads have less effect than in the past?


Lots of people still do watch television. They could be very easily integrated into children's television on satellite, for instance, for little cost.

By the way, I think it's a good thing that this paternalistic nonsense is being got rid of. It shouldn't be the business of the state to lecture people how to cross the road.

Arran wrote:
It would be more effective for the DFT to incorporate their ads in video game startups.


Good luck with that.



J-Greens
Veteran
Veteran

User avatar

Joined: 19 Oct 2011
Age: 37
Gender: Male
Posts: 669

10 Feb 2013, 1:51 pm

Tequila wrote:
By the way, I think it's a good thing that this paternalistic nonsense is being got rid of. It shouldn't be the business of the state to lecture people how to cross the road.


General public? No, but Children? That's the point here, it's a disguised reduction on the education budget - via the DFT - that will inevitably harm our children. It's not about the role of the state...



Tequila
Veteran
Veteran

Joined: 25 Feb 2006
Age: 36
Gender: Male
Posts: 28,897
Location: Lancashire, UK

10 Feb 2013, 2:02 pm

J-Greens wrote:
General public? No, but Children?


No. It's the job of parents, not the state. I'm sure there are lots of other ones that could be recycled and reused anyway.



J-Greens
Veteran
Veteran

User avatar

Joined: 19 Oct 2011
Age: 37
Gender: Male
Posts: 669

10 Feb 2013, 2:48 pm

Tequila wrote:
No. It's the job of parents, not the state.


Then what is the point of school if all teaching is to be done by parents?



xmh
Deinonychus
Deinonychus

User avatar

Joined: 25 Jun 2011
Age: 41
Gender: Male
Posts: 335

10 Feb 2013, 4:36 pm

[youtube]http://www.youtube.com/watch?v=qnZ6tOVQwLk[/youtube]



Tequila
Veteran
Veteran

Joined: 25 Feb 2006
Age: 36
Gender: Male
Posts: 28,897
Location: Lancashire, UK

10 Feb 2013, 4:48 pm

[youtube]http://www.youtube.com/watch?v=Y8xxXTeUCoY[/youtube]

And three more, although not directly related to children's safety:

[youtube]http://www.youtube.com/watch?v=ecgBN745SYw[/youtube]



ruveyn
Veteran
Veteran

User avatar

Joined: 21 Sep 2008
Age: 88
Gender: Male
Posts: 31,502
Location: New Jersey

10 Feb 2013, 4:59 pm

It is no wonder you Brits have traffic problems. You drive on the Wrong Side.

ruveyn



Tequila
Veteran
Veteran

Joined: 25 Feb 2006
Age: 36
Gender: Male
Posts: 28,897
Location: Lancashire, UK

10 Feb 2013, 5:04 pm

ruveyn wrote:
It is no wonder you Brits have traffic problems. You drive on the Wrong Side.


To that effect, the Dutch mock us and call us 'linksrijders'.



Schneekugel
Veteran
Veteran

User avatar

Joined: 18 Jul 2012
Age: 43
Gender: Female
Posts: 2,612

11 Feb 2013, 7:44 am

As someone who needs to drive around for his jobs: Nowadays its not the kids, that would need advertisement about correct behaviour in traffic. Even driving school teachers complain that its complete mad, to tell the pupils how to drive correct in traffic, while they get harassed from other drivers because of driving correct.

In driving 300.000 km no kids ever did something similar stupid as I see from grown up drivers at least 10 times a day. While the kids get trained during the year, and remembered how to behave correctly in traffic, the older ones dont get something similar.

From my point, they should start the spots again, but instead of doing commercials only for the children, they also should invent some for the grown ups too. From the reaction of some drivers, the horrifying thing it, that they dont even know, that they are driving incorrect. :( I mean if I am driving in slow convoy, and brake before some streettrain-rails, to wait until there is behind the streettrain-rails enough space for my car and some idiot is harassing me verbally for this, I am really done with it. In my imagination there should be a cave men: "Me Kong. This rails. Rails = Train. Car on rails when train come = sad Kong. Kong says: Never stop on rails. Wait before rails, until there is space behind rails in convoy. Only then cross rails." And you could do thousend of these with similar idiotic topics. I mean I got shouted at me one time, because of "unexpected braking". Before a stop sign. :wall: :cry:

So I know everyone is blaming the children, but because of their traffic education they are the ones, following the rules of traffic the best. Sadly they are also the weakest member of traffic, while the guys with the 1t cars are being ignored, because they are grown up anyway and know how to behave social with each other. -.-



J-Greens
Veteran
Veteran

User avatar

Joined: 19 Oct 2011
Age: 37
Gender: Male
Posts: 669

11 Feb 2013, 11:17 am

The only way you could possibly ever teach "mature" drivers to drive according to the law is to change the lifespan of the full license over to a temporary licenses which need reapplying, testing and passing. Would also, due to the prices of both the written (£32) and practical (£64) start generating some healthy cash for the DFT which could go full circle in getting the standard of road quality upto par