So one Israeli business makes a apparently anti-racist press release, that apparently exonerates the entire Israeli state of any wrongdoing. Okay.
The fact is that Israel may give with one hand abusive jobs such as the case with Sodastream that builds its factories on illegal settlements but they continue to flagrantly take with the other through the continued practice of said settlement seisure, harrassment of arabs and arbitrary arrests.
We also have to remember that Israel is the power holder in the relationship here. It has the luxury of objectivity and this is a cheap piece of PR for it. Speaks volumes they felt compelled to print it when in any other westernised country, it wouldn't have been an issue in the first place.