(May 19, 2007 -- 09:39 AM EST // link)
Former House Speaker Newt Gingrich, as usual, is disgusted. This time, he's blasting the field of 2008 presidential candidates who, Gingrich believes, are "demeaning the presidency" by jumping through pointless hoops.
"We have shrunk our political process to this pathetic dance in which people spend an entire year raising money in order to offer non-answers, so they can memorize what their consultants and focus groups said would work," Gingrich said.
In a speech to the John Locke Foundation, a conservative think tank, the prospective Republican candidate said he will not consider running until he has created a wave of reform. [...]
"This idea of demeaning the presidency by reducing it to being a game show contest ... is wrong for America, and I would never participate in it," he said.
In principle, I don't entirely disagree. The process can be silly at times, and watching 10 candidates offer sound-bite answers -- when they're not raising their hands to yes/no questions -- can start to appear a little demeaning.
But for Newt Gingrich to complain about politicians offering "non-answers," crafted by "consultants and focus groups," is rich. Good ol' Newt practically invented this style of politicking. After all, how did Gingrich and Frank Luntz put together the "Contract with America"? They relied on the advice of "consultants and focus groups," which told him what would work.
For that matter, wasn't it Gingrich who circulated a memo called "Language: A Key Mechanism of Control" to incoming GOP freshmen in 1995? The document included a list of words Gingrich wanted House Republicans to memorize because consultants and focus groups said they would work.
It's a little late for Newt to complain about an atmosphere he helped create.