UK insurance companie proposes gender-specific traffic lanes

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(clicky)UK insurance company proposes gender-specific traffic lanes on high-danger roads
(from "Waking Times")-
In the name of equality, justice and safe spaces, a car insurance firm in the United Kingdom is advocating for the creation and designation of gender split roadways to give women their own lanes and separate infrastructure in order to avoid the perils of sharing the road with men.
Shiela’s Wheels, a car and personal theft insurance company which bills itself as having a ‘different spin on car insurance,’ has assembled a fact sheet concerning the statistical differences between men and women in regards to highway safety, accidents and injury reports.
Their conclusion, in short, is that women are at a greater risk of accident and injury while traveling on roads occupied by men, and that in order to correct this societal imbalance, separate, pink roadways ["PinkZones"] and lanes should to be funded and created by government to segregate men and women drivers in some of the more dangerous thoroughfares in the UK.
The proposal came as the result of a number of reports showing how women are vulnerable on UK roads. Figures from Department for Transport released in 2012 show men were involved in 114,190 traffic accidents compared to just 70,470 for women, but 53% of women involved in a traffic accident are badly injured, compared to just 38% of men. statistics also show a total of 1,713 road deaths occurred in Britain in 2013. Motorways, where PinkZones could be rolled out at relatively low cost, show deaths for both sexes rose to 100, up from 88 in 2012, marking the first increase in nearly a decade.
what do you all think?

It's only a symptom.

A better solution would be to go after the root cause: testosterone.

Testosterone causes greater aggression which likely causes more aggressive driving.

Insurance companies should offer men a discount if they prove they are castrated.

ouch.

That's the stupidest thing I've ever heard of. Only in the UK where women are still seen as delicate flowers. I'm glad I live in Canada. I knew I decided to change last year for a reason. I think I just puked it up pink, just now.

I've voted no, that's old-fashioned and dumb. Britain has been coming up with very stupid ideas over the past three years.

Self-segregation is the most hypocritical thing I've ever heard of. Whether it's race, gender or anything else. This same company was at it a few years ago and they're very explicit about not offering insurance to men. We're supposed to be living in a postgender society. If men want insurance from your company, let them have it.

Sweden still has them beat big time.

Good luck trying to enforce it.

Will never happen.

WHA?! ! nobody voted for ice cream?

Sorry.

^^^^
a question comes to mind- does the mixing of genders on the road add to tensions or alleviate tensions?

every day should be free ice cream day

a most excellent idea

All depends.
And is this only applying to drivers? Or are passengers supposed to ride with the same sex instead of spouses, significant others, friends, carpooling, etc?

AFAIK only drivers.