Do you think it's inappropriate....

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Most superhero movies are PG-13 and kids really tend to be into superheroes. I tend to notice lots of Iron Man 2 toys being sold. Should they stop selling them because of the rating, when it's up to the parent to decide if they should take their kid(s) to see the movie? Although those particular toys are more related to the series as a whole which does have aspects that are lighter in content.

Toys based off of R-rated movies were brought up, but I haven't seen any examples yet. Is this something common or rare?