I googled my name many years ago. Not much came up on me, but, someone by my name was a very popular movie star... um, at least in one very specific genre... which I won't talk about here.
Luckily, I got married. Most people by my current name are like real estate agents and stuff. But, once I started a blog for work, I joined a lot of social networks to point to it and now there's a ton of my work out there. My coworkers joke that I have a bigger internet footprint than most bands.
Haha. I've discovered that it's way easier to deal with conferences and meetings and stuff if people already like me from online, they're more likely to overlook my in-person quirks and they will also approach me, so I don't have to approach them.