Spiderpig wrote:
Not exactly an individual product or company, but I hate psychological pricing.
Over the last years, I've begun to see in a new light many habits most people have which differ starkly from mine, especially in cases in which I once thought mine were unquestionably better. It gradually became clear that more and more of these differences could be explained by social rules I used to be completely blind to, and by many bold everyday strategies to save time and energy I didn't dare to mimic, often making use of knowledge I lacked or didn't trust about the world. Therefore, my odd behavior only shows my dysfunctionality and cowardice.
However, I still can't believe not bothering to learn to round numbers properly pays off. Even people with a scientific or technological background will see "12.9" and register it as "twelve". Naturally, it was inevitable that businesses would exploit this. At least, big modern businesses whose owners can do it without a customer beating them up for trying to kid him, or challenging them to a duel. Nowadays, I suppose you have to do it to remain competitive.
So, when it comes to prices, I've made a habit of reading a number like 4.95 as "five and they're calling me a moron".
Ha! They'll have met their match when the current crop of elementary children become adults. One of the basic concepts of Common Core math is to train yourself to think of say, 4.95 as 5 + (-.05 ). In other words,
The problem,
4.95
+6.00
is treated as,
5.00
+6.00
-------
11.00
and then,
11.00
+(-0.05)
-------
10.95
So that generation is going to look at that pricing and immediately - without even consciously realizing it - rounding up to the nearest dollar.
_________________
“For small creatures such as we the vastness is bearable only through love.”
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