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I should point out, however, like Movember, Armpits 4 August is/was(?) also a charity effort. The movement raises money for a British organization called Verity, which does research and helps women suffering from Polycystic Ovary Syndrome, a disease with a number of effects, including unwanted body hair and infertility.
I have PCOS, but I think this event is poorly conceived. It's asking women to do something that's socially unacceptable and will likely subject them to ridicule and disgust. Also, what's the message here? That women with PCOS are a bunch of hairy apes? Unwanted hair can be easily and privately dealt with, and isn't something to which any woman wants to draw public attention. This event is akin to people wearing bald caps to raise cancer awareness, or fat suits for diabetes.