When done well, I enjoy them.
I like medium touch. I like the practitioner to have quiet respect. I usually don't feel like chatting when I am on the table, but I like to be comfortable to say whether touch is too firm or too light and have my wishes respected.
I have had some pretty bad treatments. I was at a resort spa years ago and the practitioner was using very deep touch. I had booked a "deep tissue massage" because I wanted to try it. I found the touch much to firm and I told the practitioner that I was finding it uncomfortable. This woman actually chastised me, saying "YOU booked a deep tissue massage, this is what it is!" and continued to hurt me. I've gotten more assertive over the years, but still, it is a vulnerable position to be in, lying on a table, undressed and having someone hovering over you causing pain. If it happened now, I would tell her that the session was over and demand that she stop. I'd get dressed and leave and advise that I do not pay for torture treatments. Back then, I was a little more shy and ended up being sore for two days
I had one session (at a school for bodywork) where the girl kept yapping about the business of bodywork and massage. Gawd i wished she would have shut up. It was irritating.
I had a session in a local spa where the girl had the touch of a dead fish. Her hands were cold and there was no pressure at all. Yuck.
I guess I am reluctant to go out and find a good practitioner - these sessions are expensive and I don't have a lot of money to spare.
I did have a few really excellent sessions with one particular massage therapist. She was so good, but she is retired now.
So, yes, a GOOD massage is wonderful. A bad massage, I'd rather do without.