My man likes no makeup. If I do use some, he likes natural shades. Like he'd rather a nude lipstick over red. But he does like it when I use black eye liner as long as I don't over do it.
I love wearing make up on special occasions. It's like art to me. When I was single, my thing was (and still is once in a while) an Egyptian look. I used to line the top of my eyes boldly in black pencil and then have a thin line of liquid gold in the center of it. I also liked wearing a lot of gold chunky metal as jewelry.
I think make up is a girl thing. I don't think guys like it too much. I remember my dad telling me when I was somewhere in late highschool that guys like to see us girls once in a while dress down. But I guess it depends on what the guy wants... like love or lust type thing.
I also notice a huge difference between US East and west with it. In the west, they are more natural and in the east, you'll just see more bright colors on girls like Fire Engine Red Lipstick, glittery pastel eye shadow, etc.