Sometimes I think it is just me, no matter what I do.
There is an episode of South Park that fits this situation well, oddly enough. The one where they parody High School Musical? Everyone in South Park has jumped on the HSM wagon and the leader is a 3rd grader whose dad makes him do musicals, so all the girls sing and dance to get his attention. The boys figure out that by not acting like they like HSM and singing, they're suffering socially. So they convince the singing boy to join the basketball team so they'll have less competition, and they force themselves to watch the movies and then show up at school to express themselves in song. But no one cares anymore. Singing is now totally lame, and basketball is awesome. Because it isn't the interest, it is who is interested in it.
In college I liked David Bowie, but my "friends" said that was lame and embarrassing. When my ex-best friend decided she liked David Bowie a few months later, it was cutting edge and fascinating. When other girls wear skinny jeans and boots, they look hot. When I go against my instincts and wear skinny jeans and boots, I look stupid. When I wanted to advertise our events with flyers, it was a horrible idea. When she took my flyer design and said it was her own, she saved the day.
It doesn't matter if I'm being myself or pretending to be someone else, something about me creates situations that are lose-lose-lose. My friend could do anything I was ridiculed for and always win, even if the details were exactly the same.
It might work for other people, but I've given into and fought every instinct, tried to be just about everybody else including myself and still have failed.
Be careful what you pretend to be because you are what you pretend to be.