There are forces for conformity and compliance that stem from two main sources. The first are the collectivist dynamics of our schools, corporations, government, and even churches. The second are the portrayals of life by movies, TV, books, magazines, etc.
Readers digest used to have a section called "most interesting character". It was more common for people to be familiar with others whose individual character struck them as memorable. Each time a person drops their mask, they strike a blow for individual freedom. However, like most freedom fighters, there can be a risk.
Those who have been absorbed into the "borg-like" hive can see differences as threatening.