Why do some ads have shouting in them?

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I just don't get it... do you reckon anyone in the world goes "oh, I must listen more to those shouts!"

It's, like, the worst ads for me (sports, some drama), personally, but how in the world could they ever attract anyone?

Like this?





Well, considering how memorable those ads were, they're probably hoping to match them.

The purpose of a lot of marketing is to stand out and make your product memorable.

That old line, "Bad publicity is better than no publicity" has been proven wrong in many cases, and in my house, we often make a deliberate choice to avoid companies, products, and businesses that engage in annoying practices like shouting, bad or ear-worm music, weird presentations, door-to-door pamphlet handers, and stuff that just raises red flags. (Creepy smile on that woman in the car commercial...do you think she's getting even thinner and paler? A light spray tan and more natural colors for the hair and makeup could, yuh know, bring her back from BarbieLand. Why is a voiceless stranger trying to sell me on a "cure' one minute but admitting the next that it might leave me in anaphylactic shock, or at least a nice Epi-Pen bruise on my thigh. Or maybe it'll just kill me. Money, money. money. And machismo. Rambo with a chain saw, right?

I don't like it either, but with all the frenetic, loud sounds and weird visuals, I'm guessing we're not part of the intended target audience. Fine by me!!

They turn the volume up on TV spots so you will...hear the message as you walk out of the living room and into the kitchen to get a snack.

And studies show that annoying ads sell.

But my guess is that the race isnt ALWAYS to the most annoying.

There was a TV spot that ran in the 80s that was so creepy that I would stare it like you stare at the head of snake. Decades later I still remember it.

An attractive hot couple...young. Just under 30. Cute girl. A breezy looking yuppie guy in a suede jacket. Sitting down together at a restaurant. You assume that they are a romantic couple...but then in their dialogue it becomes apparent that they are brother and sister. She has moved to New York to become an artist and he is visiting her. Fine. But then ...from their dialogue you start to get that he has a creepy obsession with her. And they act sorta like a couple.

Yuck!


I still remember seeing it several times in the 80s.

BUT...I dont remember what the ad was FOR.

Dont remember the brand. Dont remember the product. Dont even remember what kind of product it was. Coffee? A financial planning company? No clue as to what part of the universe the product was from. Cant remember. So in that case one of the most annoying (world class annoying) ads I ever saw ...failed to sell.

CAUSE THEY ARE TRYING TO GET YOUR ATTENTION!

but yes I agree that it is annoying.

I was actually thinking more of audio ads, but at least those have interesting visual content, funeralxempire; the kind that I hate most, sports ads, seem to think that just because those who stay for the entire game liked the end's furore that somehow those who didn't, or are not interested in sports at all, are interested in just shouting... I just can't believe how many times I'm ending up sending complaints to the bbc who clearly couldn't give an iota of sh!t about anyone who might be sound sensitive. Often they don't even announce it! Just immediate, ENDLESS SHOUTING! They wouldn't just display images on tv that would make epileptics fit, so why the f**k does no one care about sound-sensitive people on the spectrum who might end up with no hearing because of absolutely boring sh!t! Goddamn I hate this world and humans...

I think there is a psychological aspect towards hearing shouting that the ads are trying to use. Ill have to research again, but I know something is there.

I always mute the ads. All ads, as soon as the ads come on. This works for TV, or internet that is viewed on the TV (which is how I nearly always watch streaming programs). Not sure if it would work for other devices.

Because they're stupid. And also being loud is a part of American culture.

Because they don't want me to buy their product