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SylviaLynn
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09 Dec 2011, 10:44 am

The only reason I picked up on it is because I've had classes in college that pointed it out. Otherwise I probably wouldn't have. I hate commercials. In the rare cases that my daughter watches tv with commercials I point out what they are attempting to do.


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MrXxx
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09 Dec 2011, 2:15 pm

scmnz wrote:
In world lit my class is doing a study of advertising and media (no clue why)... We just got a major test back with grades, and I got an F, mainly because of one question I got wrong. The question asked how a certain commercial relied on creating discontent in the viewers and making them feel like they had to gave the product. I struggled with this question for half an hour, because relied means completely dependent on or mostly supported by, and the comercial in question was mostly founded on the health value of the food it sold. Finally I simply put that i didn't think it relied on the creation of discontent, because it did not. In response the teacher simply wrote on the test "all commercials do." I am very confused, why was my answer wrong, and what was the right answer. I answered the question truthfully and logically...


I think my answer is going to be different from the rest. So far, it looks like posters have missed what the important sticking point was for you. That is the very literal interpretation you've applied to the term "relied."

Quote:
how a certain commercial relied on creating discontent in the viewers


From what you're saying here, your position is that the advertisement does not rely on discontent. What you're really saying is that you don't agree with the entire premise of the question.

This is right up my ally, because I have a son in eighth grade right now that challenges the premise of questions all the time. He used to do the same thing you did. He used to put simply answers like, "It doesn't." and leave it at that.

The reason you got an F is because it's not enough of an answer. It actually has nothing to do with the fact that the answer is "wrong."

The fact is, there IS no right one singel "right" answer to questions like that, and Aspies have a hard time with open ended questions.

What you can do in the future, is challenge the premise of the question, not just by saying, "It doesn't," or something so short and just plain contradictory, but by REASONING why you don't agree with the premise. Explaining why it doesn't will create a thoughtful answer with reasoning arguments. That's the purpose of the question. It's a world lit class, not a class in advertising principles. The purpose of the class isn't about being right. It's about presenting thoughts and ideas in writing. If you do it well, even if your opinion is different from the teachers, how well you present your opinion is all the teacher should care about.

I have my son do that kind of thing in his English classes now. He used to put short, matter of fact contradictory answers down and get no credit for them too. Now he still challenges premises, but he explains why, and he's getting full credit. It's done a lot for his self-esteem.

There may be some teachers who won't accept this approach. Tough. Stick to your guns and challenge them. You have a right to your opinion.


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scmnz
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09 Dec 2011, 6:52 pm

MrXxx wrote:
scmnz wrote:
In world lit my class is doing a study of advertising and media (no clue why)... We just got a major test back with grades, and I got an F, mainly because of one question I got wrong. The question asked how a certain commercial relied on creating discontent in the viewers and making them feel like they had to gave the product. I struggled with this question for half an hour, because relied means completely dependent on or mostly supported by, and the comercial in question was mostly founded on the health value of the food it sold. Finally I simply put that i didn't think it relied on the creation of discontent, because it did not. In response the teacher simply wrote on the test "all commercials do." I am very confused, why was my answer wrong, and what was the right answer. I answered the question truthfully and logically...


I think my answer is going to be different from the rest. So far, it looks like posters have missed what the important sticking point was for you. That is the very literal interpretation you've applied to the term "relied."

Quote:
how a certain commercial relied on creating discontent in the viewers


From what you're saying here, your position is that the advertisement does not rely on discontent. What you're really saying is that you don't agree with the entire premise of the question.

This is right up my ally, because I have a son in eighth grade right now that challenges the premise of questions all the time. He used to do the same thing you did. He used to put simply answers like, "It doesn't." and leave it at that.

The reason you got an F is because it's not enough of an answer. It actually has nothing to do with the fact that the answer is "wrong."

The fact is, there IS no right one singel "right" answer to questions like that, and Aspies have a hard time with open ended questions.

What you can do in the future, is challenge the premise of the question, not just by saying, "It doesn't," or something so short and just plain contradictory, but by REASONING why you don't agree with the premise. Explaining why it doesn't will create a thoughtful answer with reasoning arguments. That's the purpose of the question. It's a world lit class, not a class in advertising principles. The purpose of the class isn't about being right. It's about presenting thoughts and ideas in writing. If you do it well, even if your opinion is different from the teachers, how well you present your opinion is all the teacher should care about.

I have my son do that kind of thing in his English classes now. He used to put short, matter of fact contradictory answers down and get no credit for them too. Now he still challenges premises, but he explains why, and he's getting full credit. It's done a lot for his self-esteem.

There may be some teachers who won't accept this approach. Tough. Stick to your guns and challenge them. You have a right to your opinion.


this is very helpful and informative advice. It was indead mainly the word relied which threw me off the most, though i also had difficulty seeing how it created discontent at all. This advirtising unit has been allot about analizing what nt reactions to ads will be, which i find hugely challenging.



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09 Dec 2011, 7:20 pm

Ganondox wrote:
Can NT's not see the shear amount of BS that commercials are made of? The attempted manipulation is so obvious.

Anyway you are discontented because you aren't healthy because you don't have moo milk or what ever that liquid crap was called. I don't care if you actually are, you are for the sake of the question.


Well, most people do see that it is stupid and they do hate commercials. What happens is not that they will leave their couch like zombies and go to store to buy a product. What does happen is that you, for example, go for the milk and you see a product, and you remember a commercial and then you buy it because you are already familiarized with that product via commercial.
Or, for example, if someone can't decide between two identical things, but manufactured by a different company, then the commercial can make difference.
Commercials also try to create a brand, and brand aims to connect product to your identity. Some will buy exact product by exact company because it fits and enforces how they view themselves.
Some products target a mass audience, some a particular audience. Unimportant thing will often be presented in a way to evoke emotional response. More important things will be presented by providing facts that prove advantages of product.

Courtesy to social psychology books.



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09 Dec 2011, 8:07 pm

The advert is aimed at children and at adults. It is designed to draw the children's attention to the yummy chocolate milk they are going to want whilst convincing the parent that its healthy. In actual fact, looking at ingredients for Trumoo milk, I would not classify it as a health food. It has no high fructose glucose syrup but it still has sugar as well as the naturally occurring lactose in the milk.

Sugar is sugar....

Sugar, fructose, Lactose, Glucose, maltodextrin etc are all.......SUGAR

In some cases they are different sources of sugar....but they are still sugar. Full stop. So regardless of what they name it, it is the same darn thing. So the claim that it is healthier because it has no high fructose corn syrup is in fact bull.

If the kiddies want their vitamins...give them vegetables. Something like trumoo milk is a treat food, not a staple diet item and not necessary for adequate nutrition and yet the advert makes it sound as though it is! Another line of bull.

Now the kiddies will want their milk and make mommy feel guilty if she does not buy it for them...after all, its healthy (isn't it) so why can't they have it? Now you have one unhappy kiddie and one unhappy mommy <<<<<Discontent.

See how the sales technique works?

There are other issues as well with the commercial and the hype it uses, but I don't have time to list them.



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09 Dec 2011, 8:27 pm

bumble wrote:
In some cases they are different sources of sugar....but they are still sugar. Full stop. So regardless of what they name it, it is the same darn thing. So the claim that it is healthier because it has no high fructose corn syrup is in fact bull.


HFCS apparently has a lot of evidence backing up how terrible it is as a source of sugar. Sugar is not always just sugar, and the delivery method is not irrelevant.

That doesn't mean this product is healthy, but HFCS is really not good for you.



bumble
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09 Dec 2011, 8:39 pm

Verdandi wrote:
bumble wrote:
In some cases they are different sources of sugar....but they are still sugar. Full stop. So regardless of what they name it, it is the same darn thing. So the claim that it is healthier because it has no high fructose corn syrup is in fact bull.


HFCS apparently has a lot of evidence backing up how terrible it is as a source of sugar. Sugar is not always just sugar, and the delivery method is not irrelevant.

That doesn't mean this product is healthy, but HFCS is really not good for you.


Well delivery method can make a difference so some arguments go, however, our ancestors did not evolve on a high carbohydrate diet. Dental records of palaeolithic skulls show very little dental decay indicating low sugar consumption (it is carbohydrates that allow bacteria to stick to the teeth and cause decay). Teeth were worn down indicating that they ate abrasive foods such as nuts and root vegetables but sugar consumption was low until the agricultural revolution and there was very little dental decay if any at all.

That changed when we gave up the hunter gatherer lifestyle...since then our teeth rot much more quickly.

According to a University journal article I also read they measured Isotopes in the bones of the finds from the palaeolithic era and found that their diets were higher in meat and vegetables than our diets today but again, they ate very few carbohydrates.

Indications of many modern day diseases such as Diabetes and heart disease have not yet been found in palaeolithic finds. Their diets were also higher in calcium despite the fact that they did not consume dairy (they ate a lot of green leafy stuff) and were higher in other micro-nutrients than our diets today.

Whatever the type of sugar...some would argue that actually, high levels of consumption of all types of processed sugars, including those found in dairy, are not healthy for you. The type of sugar they use is sucrose, which is actually not much better for you than fructose corn syrup. It too is released into the blood stream quickly as is lactose as far as I know.

Not only can sucrose contribute as much to diabetes as high fructose syrup but it can also rot your teeth, as we know.

At the moment though, it is the in trend to pick on HFCS and forget all about the not so healthy aspects of sucrose (which has zero nutrition and is really just empty calories).

Edited to add that genetically our genes have changed very little from the palaeolithic days so we are, in effect, genetically the same as our ancestors from that era. They did not evolve on high carbohydrate diets and we are not designed for them either..hence the dramatic rise in diseases like Diabetes and Metabolic syndrome. Quite frankly, our bodies cannot handle the amount of sugar we eat. It can handle some but not in the amounts we consume it on a daily basis.

High carb diets and not high fat diets are actually the main cause of obesity. Previously it was believed that fat caused weight gain but that is now being debated. Eating any most type of processed sugar like the ones found in that milk (even sucrose) causes a sudden and sharp rise in insulin. Without insulin a person cannot store fat, as insulin is responsible for moving excess calories into fat cells. They used to use insulin on Anorexics to make them gain weight quickly....Anything that causes high levels of insulin release will contribute to weight gain and obesity.

Now I don't advocate a low carb or no carb diet either, but rather I would suggest a diet primarily based on meat, low methyl mercury breeds of fish and other proteins (nuts) and plenty of vegetables with a few naturally occurring sugars thrown in (such as those from fruit, and starchy vegetables or tubers) rather than processed sugars, grains and an excess of dairy (I do consume it in moderate amounts).

Most processed sugars should be kept to a minimum (treats only status) and should not form the main staple of the diet.

The site says that a little sugar in the diet is healthy...there is more than enough sugar in the milk itself, without adding any!



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09 Dec 2011, 9:16 pm

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