olympiadis wrote:
I am repulsed by the deception and deviousness of most advertising.
Much of it has subliminal components that I pick up on and which makes me very uncomfortable, like I'm being violated.
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Commercials try to go under the radar of conscious reasoning. They try to control what you think subconsciously. They try to control how you feel about yourself and about other things.
They use emotional leverage to make you feel like you need something that you didn't think you needed before.
It's brainwashing.
They definitely go under the radar of conscious reasoning but they go so far under that I don't know if being repulsed will even be sufficient defense. I try to be wary and on my guard but that can backfire in the precise way they want it to. You may have noticed some ads (many as side ads here at WP) that seem simultaneously irrelevant and disgusting. They'll have some really terrible photo or a dubious food and it catches your attention for a moment even if only to be dumbfounded or disgusted. You never think "I want that". Probably not even subconsciously. But the name of the product/company can stick in your brain and eventually become unmoored from your memory of repulsion at the ad and then it is in your brain free floating.
There are probably products, probably unfortunately a lot of products, that I bought because they seemed familiar and legit. For all I know, that sense was planted in my head by an ad I scoffed at or was repulsed by. It is hard to be completely objective when shopping because the mind has a way of rationalizing.
Ever since the invention of the DVR, I've only seen TV ads at top speed as I fast forwarded past them (hopefully fast enough for them to not catch in my brain). However, companies have since come up with ads embedded in movies and shows. There are limits to the feasability of that (Game of Thrones probably only functions as an ad for Game of Thrones merchandise) but movies/shows set in the present (and sometimes future) can function effectively as ads when the characters use real products. Sometimes it's laughably obvious and I laugh, but even so, the memory of the product can become unmoored from the memory of its' obvious embed, giving it subconscious legitimacy.