Jacoby wrote:
we're just more evolved chimps, it's evolution and biology that created the 'social rules'.
Wrong. There's much more than biology. I don't understand people who attempt to explain everything in the world through biology. We're social beings - humans, in general. Society and social norms are a human product, not a nature's product. Evolution did not create social rules. Evolution does not do that. I can't believe people think biological events can create social norms. One could argue that some social norms are justified through biological events, but that's all.
We humans are much more than mere biology and instincts.
I would suggest reading "The Social Construction of Reality" by Peter L. Berger and Thomas Luckmann. I find it amazing in the way it explains how social norms are built and transmitted.
Some links for you.
http://allanmccollum.net/allanmcnyc/peterberger.htmlThe whole book in pdf. Go to chapter 2 where it explains social norms and institutionalization.
http://perflensburg.se/Berger%20social- ... eality.pdf