Where is the money going?
The money is going to quite a variety of things. For instance, right now a really talented graphic designer is creating a WrongPlanet.net desktop image for WP members to make into their background wallpaper on their computer. This is costing us a couple hundred dollars. Also, we're attempting to purchase back the WrongPlanet.org domain name from some scammers who live in panama. This will cost us 1,000 dollars.
In addition, a lot of costs are going into advertising the forum using the Google Adwords program, the Overture Search Marketing Program, and the new MSN Adcenter Pilot. We've recently been able to cut back on those expenditures due to good search engine placement.
We're also paying columnists to write articles for the front page.
Other costs include money to pay for the various expenses that come with doing an interview with someone famous (transportation is expensive - luckily all the people I've interviewed have been either local or on the phone/email). Also, money goes towards buying books from them for raffles (which I STILL haven't had the time to set up, despite having interviewed Temple Grandin in December).
Another expense, one of the biggest expenses we're going to have to deal with, is hiring a publicist for WrongPlanet.net so we can get more interviews on channels like CNN so when they do their Aspergers stories they have our insight so they don't continue to misrepresent Aspies like they've been doing (remember Dr. Phil?).
Publicists cost at least 1000 dollars a month.
There are also development costs for maintenance and repair of stuff. The member list isn't going to be fixed for free. I really don't have time to fix it myself with all that's going on. Despite this, I've spent a lot of time trying to fix it.
I don't know if I'm supposed to divulge information about how much the site makes from advertising and donations, but I may do so if we continue to have people doubting where the money is going.
The only one of these expenditures that isn't essential is the desktop and I may just pay for that out of my own pocket. I pay a lot out of my own pocket.
The WrongPlanet network has recently started a new site unrelated to Asperger's Syndrome, and I think the advertising revenue from that site will be a lot more substantial than the revenue from WrongPlanet. When it gets to a point where we can afford to run WrongPlanet with less advertisements because of the other site's revenue, we're probably going to severely limit advertising to the point where it may not even exist -- but that's very, very, far into the future.
If I didn't spend money on making WrongPlanet better, of course I'd have more money than I need to run the site. Sure, hosting is covered by the advertising, but hosting isn't really what makes a site something that people want to go to and it certaintly doesn't leave enough money for a publicist once all the other expenses are factored in.
EDIT: ADDED THIS:
In reality, phpBB has a lot of bugs and we need to upgrade to a professional forum management software (Invision) and pay a database expert to convert the current wrongplanet's incompatible database over to a compatible schema. This will also cost money. The software itself has a yearly license fee. I don't know how much it will cost to get someone to convert the site.
We can't upgrade to the newest version of phpBB without doing some work and the latest version is not as good as invision. Upgrading to a new version of phpBB would take quite some time because of a lot of the customizations we've had to do to make WrongPlanet behave in the way that it should. There isn't a diagnosis profile feature in phpBB by default. That's just one example