Associational memory advert

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Has anyone seen the Bing search engine advert in the UK? It gives a wonderful portrayal of the associational mind in action as one idea gives birth to another but not in logical, sequential progression i.e. not down the same old path, following a particular idea in detail but flitting from one idea to another. It made me think that maybe we have search engines, not minds?

Yes I've seen that advert.I do have an associative memory. I do make connections with things in my head. I mean when I daydream I sometimes have like a long string of stuff like a fractal, a bunch of never ending associations. I'll start thinking of a sheep, then zoom in on the grass which has a butter fly on it and then it's flying with a load of different butterflies and that zooms into a house in the distance and there's a picture of space on the wall so I'm thinking of space etc etc
It's quite fun actually.

Synonyms are nice, but they only get you so far. A search engine will know that boiling water is hot, and that a puppy is a young dog. But it will also think that a hot dog is a boiling puppy.