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Anyone familiar with the term social cognition?

http://en.wikipedia.org/wiki/Social_cognition
http://www.sciencedaily.com/articles/s/ ... nition.htm

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http://en.wikipedia.org/wiki/Manners
http://www.etiquette-ny.com/
http://en.wikipedia.org/wiki/Emily_Post

This definitely covers lower-level social concepts such as affect, language, and mind inference. But what about higher-level things like humor and Machiavellian intelligence?

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Well, comedians (my view) can be some of the sharpest commentators about society in general and Machiavelli explained how so much of politics works worldwide.

http://en.wikipedia.org/wiki/Humour

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"America has the best politicians money can buy."

- Will Rogers

http://www.willrogerstoday.com/will_rog ... .cfm?qID=4

http://www.quotationspage.com/quotes/Ni ... chiavelli/

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http://en.wikipedia.org/wiki/The_Ant_an ... rasshopper

Yes, but do both of those concepts fall under the term social cognition? Perhaps I'm just splitting hairs (due to being rather bored this weekend), but is there a difference between social cognition and socialization? Or instead is the former just a gauge of the latter? (And, if so, is there a way to objectively score this metric?)

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Do not recall myself hearing anyone using the two words - Social Cognition - together.

Suspect that social cognition can be defined in two, three, four, five or more ways.

Many terms can be defined in more than one way.

In its narrowest sense, it may be a term perhaps invented by psychology/a psychogist where psychology gives it a narrow meaning (which fits into its way of inventing a new field/category and trying to make money off it)(my view).

Social Cognition (Journal) / International Social Cognition Network (ISCON)

The two words - social and cognition - are common English language words which leaves the interpretation to be much wider than a very narrow business guild definition it seems to me.

Social

Society

Sociology

Social Cognition

Socialization

http://en.wikipedia.org/wiki/Socialization

Cognition

Cognition - The conscious process of knowing or being aware of thoughts or perceptions, including understanding and reasoning. - http://www.waiting.com/glossaryc.html -

http://en.wikipedia.org/wiki/Cognition

Ah.... I'm going to start using the term social cognition as the biological equivalent of affective computing, in that they both cover low- and high-level details on analysis, inference, and engineering the emotional states of the exogenous/other people.
Thanks, I've been looking for a word for this. And I assure you, I'm not trying to make money off this, only to figure out a way to cure us.