I think about what the "general public" (who are usually comprised of people who think in "neurotypical" ways) thinks whenever I do certain things at work or in the street (e.g., meow, growl, punch walls in frustration, etc).
I also think about what the "general public" thinks about people with autism (their opinions are usually based upon a lack of knowledge pertaining to autism). I think about how I could change that perception. This would mean setting a good example (e.g., not punching walls in frustration, growling, meowing, etc).
I care, to the extent where it affects my livelihood. If my actions at work cause me to lose my job--darn right I'd care! If they don't affect my job status, I don't care one whit, except maybe to the extent that I'm not presenting myself well as a member of the autism community. This leads me to think about my actions in the street and at work--if I could improve the perception of autism by the general public, by restraining myself, I would take steps to restrain myself.
I also care about the public perception of autism