The logo doesn't really matter all that much. I always kinda liked it, but then my life's great hope is to find some place where I "fit". I like the rainbow thingie too, on the principle that "It takes all kinds."
I don't know how much it matters what the image is. I care more about the rhetoric behind it.
But I guess the image is telling. That's what we are to them, to the best of them, the ones who care or anyway want to care. That's the way it is. We can demand to supplant the image with a smiling, dancing flower-- we're always going to be garbage to someone.
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"Alas, our dried voices when we whisper together are quiet and meaningless, as wind in dry grass, or rats' feet over broken glass in our dry cellar." --TS Eliot, "The Hollow Men"