Cats are very different from humans in regards to showing affection. For example, my little cat when she sees me, jumps up and runs away. She is not, however, dissing me at all - she is running over to her "spot" (where she likes to get petted) and by leaving where she was warm & comfy to go there is actually quite enthusiastically greeting me.
To cats, looking into each others' eyes can be seen as a challenge, so its refusal to look into your could be submitting to you as the alpha.
As for sounds, most cats don't respond to their name, only to the sounds you make to signify food, and if they are in the mood for attention at that moment, they may respond to an attention call. They don't have quite the brains we do, and providing it food is really important and bonding, like their mama. Just like feeding men gives them comfort that they are loved.
Mostly, as SleepyDragon brought up, cats only want attention when they want attention. If you are trying when it's "no in the mood" it won't respond favorably - just wait for it to come to you. If you respect its moods, it will come to you more and more.