I do the coke rewards but I wouldn't say I'm addicted to it. I think maybe at first I was a little because it was so cool but it irritates me that you can only do 10 a day so I put in just enough to get a few free movies then when that runs out I put more points in. Like I said though, the whole 10 a day is annoying, geesh, why can't it be 20 or 30?