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I don't know why you posted a link to an article about "click fraud" when it has nothing to do with this topic. Click fraud is specifically defined as click on one's own ads, or employing people to click on one's own ads, merely to increase revenue.
I posted the article to show that ads on websites generate revenues for the host site. The less important thing is what click fraud is defined as, tho if you were to read the article linked to, you would see that is not what they are primarily talking about, or at most only a part of the problem.
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Anyway, the banner ads you see are CPM (impression) based which means that the site gets revenue even when the ads don't get clicked
Which would be the motivation to drive traffic to a site.
I take it you are not going to directly reply to my direct questions about nonprofit/for profit status and financial disclosure. From which I infer you feel it is none of my business. That's cool. Sorry I brought it up.
Site is a lot slower tho, IMHO. Will volunteers setting pointers to the site all over help speed it up?
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"The voyage of discovery lies not in finding new landscapes but in having new eyes." - Marcel Proust