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I'm currently taking a PR course in college (although just a couple weeks in) and getting all your friends to do something because you did it is something society tends to do (even us aspies, although to a much lesser extent). A big part of how the ice bucket challenge worked is because the feeling of cold water 'felt like ALS', and autism isn't something that can be felt, as its brain wiring, not a physical disorder, and doing something that looks autistic is either a stereotype (ie math or science stuff) or something socially inappropriate. I'm not saying it won't work, but it has to be something much more outside the box
One idea I was working on is an idea of an extreme quiz, challenge, where someone has to answer four or five complicated questions or multiply big numbers while undergoing some form of sensory overload. Examples of overload could include loud music, shining bright lights into the persons face, making them wear heavily tinted sunglasses, or even throwing ice water on to them! If they ask for clarification or the question to be repeated, then they get the question wrong!
This would help simulate how impossibly complex social interaction is for us, and how overloading the social world is for us.
I must admit I have no experience in PR, so I have no idea if that would work or not!