It's not just sports.
I remember Hurricane Katrina. (Ok, it wasn't that long ago at all
)
Anyway, most people were jumping on the donation/help bandwagon. Don't get me wrong, that itself is a good thing.
However, comments like, "And how much did YOU donate?", "Yeah, well I donated X$", and what-not would pop up (There's a topic on GameFAQ's that says something like, "Bill Gates only donated 1.5 million"). And once media coverage dies out, for a lot of people, it's like misfortune no longer exists. (Going off of GameFAQ's again, as an example, the topic count has dropped from nearly 500 to 100. Why so fast? Most of the topics were just repetive lip-service posts that ended up with 1-5 posts saying, "Yeah, me too")
The same person that could have been scolding you for not giving blood to the Katrina victims is liable to almost never donate blood throughout the year.
I have no job, no allowance, and I'm deathly afraid of needles, ever since an immunization shot when I was little crippled me for a couple hours, practically paralyzing my legs. I don't need people patronizing me for not participating in a feel-good fad. My advice and time is available for free year-round (often an active attempt to help find other more informed people for the person to talk to. Also, I have 60 hours community service volunteering at a charter school last year, none this year. If I can get a ride, I'll probably start volunteering again. Always looks good to have volunteer work on applications anyway >_>)
The point is:
It's nice that people want to help. It's mildly annoying when they do it because it's hip or trendy at the moment, and not because the people need it. Elsewise, most of them wouldn't regularly ignore it the rest of the year. It's downright offensive when people are trying to make me feel bad for not following a fad.
I feel for the victims and family of victims of Hurricane Katrina. However, while they're getting a ton of media coverage, I'd rather tend to the forgotten local people to the best of my ability. Ironically, Hurricane Katrina is becominh largely forgotten by trend followers, AND a number of the relocated people are now in Texas, my home state. So they're practically part of that group now. Go figure.
(I'm referring to no particular person/s with this post, except maybe those one's on GameFAQ's griping about Bill Gates. Or even people in general. There're also a lot of good people out there that are genuinely interested in helping people. This post is just to give another example of people doing things for the sake of what is 'it' at the moment.)