Music has always been in evolution. I think we're at a point where it is unclear where the next phase of evolution will come from. What's clear is that something's going to overthrow rock music, if it hasn't been the case already.
These days, there is no shame among "hip" people in admitting you like pop music. The shame these days is admitting you like the "dinosaur" rock music of your father. Among music elitists, there seems to have been a lot of talk about destroying the rock canon and replacing it with a more inclusive, "poptimistic" canon. Within the 2000s, we saw rock throw its fists in the air for its last hurrah, and I think the 2010s will be marked by rock music becoming a niche, underground genre.
I know about indie music, so I can use indie music as a microcosm of what's happening. When I started college in 2008, it seemed most of the Pitchfork-style buzz bands were still rock bands in scraggly beards playing loopy guitar riffs. Pitchfork hyped some electronic stuff like LCD Soundsystem and Justice but in the end those bands use rock building blocks and are very album-based. Between 2008 and 2011, when I graduated, there seemed to be a linear decline in that kind of rock music, and Pitchfork-type hipsters went on to hype chart pop, indie hip hop, and electronic music. At my university's radio station it was the same -- by the time I graduated I was apparently the go-to person for rock music in general since nobody else seemingly listened to much of it anymore.
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The weird thing about current music is there's no rebellion in it. The 60s had Jimi Hendrix and The Doors, the 80s had punk, the 90s had "conscious" rap and grunge, late 90s/early 2000s had rave music which was more rebellious than people realize, but today's youth don't seem to be rebelling against anything. You'd think that they'd be in full blown rebellion against the system which screwed them, but they're not. Today's youth seem to be narcissists, totally wrapped up in materialism and slaves to technology.
This is very true. There seemed to be a little uptick in political music in the late 2000s, but it was like a blip on the radar. It's like we've admitted to ourselves that the purpose of music is escapism, and we're going to use music merely as a vehicle to escape what's around us. We seem to think we've seen everything and everything's been done before.
I mean, music doesn't need to have a message, or be deep -- this is one of those rockist mantras I don't necessarily subscribe to -- but music as pure escapism is tough for me to accept as a future.
Actually one of the most popular forms of music right now is a form of rock, Indie Rock, and it's popularity also proves a bit of backlash against Pop music. Liking Rock is still cool from what I've seen. Pop music has always been popular, that's why it's called Pop. The difference isn't so much that Indie is dying as much as Pop is now modeling itself of off Indie Rock. It seems your view is based more of the crowd that you are with than music as a whole. If anything Pop is going to finally die out because the internet is providing alternatives and the industry is grasping at straws to hold itself together. Rock is not dying, if it is it's been dying for the last 20 years.