Book/Music Recommendations Through Algorithms??

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What are thoughts on Amazon recommendations for books?

Services like Amazon apply algorithms to make recommendations based-on what a given customer has requested.

How do Amazon recommendations compare to our own natural book preferences?

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Some online music services also make music recommendations based on user song preferences.

How do music service recommendations compare to our own natural music preferences?

YouTube recommendations for videos based on user preferences are also interesting to note.

How do YouTube recommendations compare with natural user preferences?