I like Valentine's Day. We never got caught up in the whole racket of costly gifts and tons of candy. When I was a kid, my mom would sit down with my sister and me and cut out valentines from red and pink paper, lots of glitter, white paper doilies, etc. One for everyone in the family, grandparents, too. It was fun. On Valentine's Day when we got up for school, there would be a small heart shaped box (same box re-used every year) with a handful of candy inside next to each of our breakfast cereal bowls. I do the same with my kids.
My hubby and I never exchanged expensive gifts. Just a favorite candy bar and a card. Sometimes a Valentine balloon or other small token, but not always. Simple and sweet.