Or...
What would Darth Vader do?
Yes, Darth Vader.
I've read this funny article: 5 Scientific Reasons The Dark Side Will Always Win: http://www.cracked.com/article_18956_5- ... s-win.html
The most funny thing about it shows the points to be a badass Alpha Male.
To give it a real counterpart, you could also ask What would Jesus do? (not religious here, but from what I've read he acts Alpha although alturistic.
There are more examples of people who are scattered across moral directions, so there are enough role models .
Cheerfully,
Wallourdes
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"It all start with Hoborg, a being who had to create, because... he had to. He make the world full of beauty and wonder. This world, the Neverhood, a world where he could live forever and ever more!"