Even if men have less work to do, I'd rather not dismiss the fact that men also have to work on their appearance and hygiene.
Men:
-Deodorant
-Shaving beard hair
-Leg hair if you're an athlete
-Pubic hair as some women may not like it.
- Comb your head hair.
- Wear good clothes
- Work-out
- Eat healthy
- Cologne
- Toothbrush
- Mouthwash/mint
Also, fact of the matter is, more young boys and men are becoming more hygienic. Back when I was at school a lot of the other dudes put all sorts of gels in their hair, used moisturizers on their face and skin, etc. to have an extremely polished and smooth look.
Also, most male actors DO have to wear kinds of makeup. Usually just concealer and/or foundation, but it's not like men are exempt from it if they have to look good.
Men have to try and have a good posture and confident, upright walk.
Women hygiene:
- Wear good clothes
- Eat healthy
- POSSIBLY have to exercise. If she's a young woman she won't gain weight easily due to fast metabolism, and isn't expected to have to have muscle anyway. If she's 30 or older would probably have to exercise to keep from gaining weight in fat. She can gain muscle if she chooses to do so, though there is far less pressure by society.
- makeup
- moisturizers
- Shaving a variety of places.
- Deodorant
- Perfume
- Toothbrush
- Mouthwash/mint
- Comb head hair/maintain it. Harder because it's longer.
For women, a confident walk really isn't as important. So many females I see are perfectly comfortable walking with arms crossed and/or head down and it doesn't look any less attractive tbh.
I think the only reason it seems like women have more work is simply because some males get away with much more, but most males usually have almost just as much work to do.
I do know plenty of males in my family and friends that put far less effort into their appearance and hygiene, but I honestly find it a little disgusting that some males could care so little - I do have friends that almost rarely ever shower, don't shave their large beards, don't brush their teeth, etc.
I know I'm a straight male but even if I was a woman I'd easily be disgusted by their habits.
Maybe about 30 years ago males could have the unhygienic, unkempt look and get away with it - but things have changed now.
Those males who don't care anymore are usually considered less attractive now in the first place.