I didn't think of it being a marketing strategy, thanks to everyone who suggested that. That's a possibility, but it doesn't look at all like it's trying to be humourous. It just looks rather silly. Vispera, yeah, I guess the impact is pretty minimal, but I'd be concerned that many people after seeing it might think "vegetarians are lunatics" and even a small impact is an impact. Lene, it does affect me in that many people already think I am nuts for believing in true animal rights but more importantly it might nullify the very good points made in the pamphlets. These are very good pamphlets, but dear god those talking animals make it look silly. But, I guess, better memory might have a good effect. Syzygyish, I don't understand what you mean by my "embarrassment." I'm not embarrassed by them. They really mean well. I do think it's a bit sick that people are mocking them since it is rather obvious that they haven't been here very long and it takes a while to understand a new culture. However, I don't get embarrassed by other people's actions. You are correct that they are Buddhists. To be specific, they are followers of Ching Hai. The thing is, it is so silly looking that no matter what you think of veganism it looks pretty absurd. My friend James found it very funny and he is a vegetarian, though not a vegan. He didn't find it funny because it was about veganism (he would be mocking me if he did), he found it funny because it had a talking chicken telling him that si loves him. That is, to many people, very funny. Additionally, I am a vegan and an anti-speciesist and while I did not find it humourous I did face-palm because, as I have said many times, it is really hard for most people to take a pamphlet with a talking chicken on it seriously.