Everybody knows he's gay, including his mother and the rest of the family (I'm part of the family too). And our family's the sort of family where things get round, so everybody knows and respects that he's gay.
But it's not just him that does this, I've seen a few people lead other people on. It's not very nice being toyed with because it causes mixed feelings for the person who is interested.
It's happened to me once before too, back when I was single. There was this man I really, really liked, and he always encouraged me every time I came across him, he would wink, hold my hand, and chat me up. He even bought something for me in a supermarket because I didn't have any money on me. And it made me want to flirt with him more because he acted like he liked it. But then I got told by someone else who knew him that he was telling him that he wasn't interested in me at all and that he was married (even though he never wore a ring). So that made me feel like an idiot and was also heartbroken. But he was encouraging me, and I wish he hadn't been so flirtatious back, because if he had showed that he wasn't interested and was just doing casual chitchat, I would have stopped flirting and got the message and I wouldn't have been heartbroken and embarrassed.
So I just don't think it's very nice to lead another person on, because the longer you get their hopes up, the more they will be hurt when they do find out that you were never interested in the first place.
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Female