I have a male friend who has a history of interest in me (romantic, sexual, whatever). I keep trying to maintain the friendship by spending time apart (say 6 months - 1 year), then getting together for a walk in the park or something casual like that.
I always explicitly, yet gently, remind him that I only want to be friends. I tell him that I really enjoy his company, but he's not my type and I don't want any kind of relationship right now - that sort of thing. And I emphasize that I can be useful as a female friend by helping him pick up girls, listening to him talk about girls he's seeing and offering feedback, etc.
And yet, it seems the more clear I make it that I ONLY like him as a friend, the more X's and O's he puts in his texts to me. And the more he calls me "sweetie" and stuff like that. It's as if this sort of rejection is making him more aggressive or something.
So I might have to lose a friend for good because of what these texts suggest - that as long as we're communicating, he's not going to get the message and move on.
Weird how things can turn out that way, isn't it?