Yerbofe wrote:
...If it is news that he died and precisely how before it has even happened, it is probably more publicity than anything else.
Publicity, exactly.
I doubt that the Comic-Con, D&D, RenFaire, LARP and paintball fans will listen to the message, anyway. The attempt by million-dollar anti-gun groups to win over the same audience that plays with assault-style paintball rifles, and reads other graphic depictions of indiscriminate weaponry and violence, is hardly the audience willing to be told how real firearms are evil. It seems to me that most gamers, LARPers, comic readers, cos-players and amateur fan-fiction writers are quite comfortable with the idea of most weapons including firearms, even if they don't own any themselves, and see no direct connection to the illegal violence warned about in Archie.
In other words, those behind the death of Archie took aim at the wrong audience who just don't care that much about the message that guns are automatically bad.