Declension wrote:
To be fair, it's not simple as you make it sound. The ads are specifically referencing a guy called Tim Tebow, who isn't just an American football player but is famous as a Christian conservative darling. So the ad is definitely designed to shock Christian conservatives.
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Its not designed "to shock christian conservatives".
Its designed to catch the eye of football fans who are aware of the idiosyncracies of individualistic football stars.
They couldnt figure out how to exploit RG3's dreadlocks, so they spoofed Tim Tebow's habit of writing messages in his eye black. They just happened to hire Doogie Howser as a stand in for Tim Tebow. CBS cant be blamed if folks are aware of the Doogie Howser actor's personal life.
That seems like a stretch to say that CBS was purposely juxtaposing the actor's personal life with the football player's personal beliefs just to make a statement. And why would CBS do that? Just to hurt itsself by alienating half of its audience?