Why do people use your name when speaking directly to you?

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Lately, I've noticed that people will use my name out loud when speaking directly to me and there is no one else around. In these instances, can't confuse that they are speaking with someone else, so why do they do that? What's the point of saying my name when there is not practical need?

I don't know but it used to make me feel uncomfortable.

When I did tech support one of our quality identifiers was using the customer's name three times within the interaction. I typically failed at this because I found it unsettling, but it also made me rethink if it was normal and I'm the weird one. I'm the weird one is always a valid potential solution to those issues for me.